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A01=Bob Burg
A01=Bruce Turkel
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Age Group_Uncategorized
Author_Bob Burg
Author_Bruce Turkel
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Category1=Non-Fiction
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Category=VSP
COP=United States
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Language_English
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Price_€20 to €50
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All about Them: Grow Your Business by Focusing on Others

★★★★★
★★★★★

English

By (author): Bob Burg Bruce Turkel

The best companies and most successful salespeople live by a three-word mantra-all about them-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more. See more
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A01=Bob BurgA01=Bruce TurkelAge Group_UncategorizedAuthor_Bob BurgAuthor_Bruce Turkelautomatic-updateCategory1=Non-FictionCategory=VSCCategory=VSPCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 430g
  • Dimensions: 142 x 215mm
  • Publication Date: 06 Sep 2016
  • Publisher: Hachette Books
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780738219202

About Bob BurgBruce Turkel

In 1983 Bruce founded TURKEL Brands. Today he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients audiences and readers and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding marketing and advertising expert on CNN ABC CBS and NPR. He's authored three books on advertising his latest is Building Brand Value and is busy writing his next two. He's also been featured in Fast Company The New York Times Communication Arts Fortune and AdWeek.www.bruceturkel.com

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