Author: J. Darroch
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Why Marketing to Women Doesn''t Work: Using Market Segmentation to Understand Consumer Needs
J. DarrochCurrent price €37.79Original price €41.99This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to...
View full detailsCurrent price €37.79Original price €41.99Save 10%
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