Author: Neville Isdell
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Save 10% Inside Coca Cola: A CEO''s Secrets on Building the World''s Most Popular Brand
David BeasleyCurrent price €15.75Original price €17.50Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world...
View full detailsCurrent price €15.75Original price €17.50Save 10% -
Save 15%
Inside Coca-Cola: A Ceo''s Life Story of Building the World''s Most Popular Brand
David BeasleyCurrent price €14.88Original price €17.50The first book by a Coca-Cola CEO tells the remarkable story of the company''s revival. Neville Isdell was a key player at Coca-Cola for more th...
View full detailsCurrent price €14.88Original price €17.50Save 15%
