Author: Samantha Ford
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Save 10% Unpacking Creativity: The Power of Figurative Communication in Advertising
Jeannette LittlemoreCurrent price €102.59Original price €113.99Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, ...
View full detailsCurrent price €102.59Original price €113.99Save 10%
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