Author: William Zikmund
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Marketing Research
Barry BabinCurrent price €72.89Original price €80.99Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practica...
View full detailsCurrent price €72.89Original price €80.99Save 10% -
Business Research Methods
Barry BabinCurrent price €62.09Original price €68.99Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive...
View full detailsCurrent price €62.09Original price €68.99Save 10%
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