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Becoming Data Literate: Building a great business, culture and leadership through data and analytics

★★★★★
★★★★★

English

By (author): David Reed

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making. But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end? Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go. See more
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Product Details
  • Weight: 272g
  • Dimensions: 135 x 213mm
  • Publication Date: 31 Aug 2021
  • Publisher: Harriman House Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780857199270

About David Reed

David Reed is a professional skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data's use as a corporate asset from the rapid growth of direct marketing in the late 1980s through the 1990s via CRM and one-to-one marketing through the arrival of digital and mobile channels and into the world of big data AI and machine learning. In 2005 he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate innovate and educate the data community.

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