Better Business, Global Edition
English
By (author): Kendall Martin Mary Anne Poatsy Mary Poatsy Michael Solomon
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students needin a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
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