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Brand Media Strategy: Integrated Communications Planning in the Digital Era

★★★★★
★★★★★

English

By (author): A. Young

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. See more
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 23 Aug 2016
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781349949755

About A. Young

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands including Sony Coca-Cola McDonald's Nokia Procter & Gamble T-Mobile and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003 Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

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