Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand | Agenda Bookshop Skip to content
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Online orders placed from 19/12 onward will not arrive in time for Christmas.
A01=Catherine Kaputa
Age Group_Uncategorized
Age Group_Uncategorized
Author_Catherine Kaputa
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJH
Category=KJMV7
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€10 to €20
PS=Active
softlaunch

Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

English

By (author): Catherine Kaputa

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

See more
Current price €16.65
Original price €18.50
Save 10%
A01=Catherine KaputaAge Group_UncategorizedAuthor_Catherine Kaputaautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJHCategory=KJMV7COP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 368g
  • Dimensions: 153 x 228mm
  • Publication Date: 16 Jun 2012
  • Publisher: John Murray Press
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781857885811

About Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept