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A01=Dawn Woolley
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Consuming the Body: Capitalism, Social Media and Commodification

English

By (author): Dawn Woolley

Consuming the Body examines contemporary consumerism and the commodified construction of ideal gendered bodies, paying particular attention to the new forms of interaction produced by social networking sites. Describing the behaviours of an ideal neoliberal subject, Woolley identifies modes of discipline, forms of pleasure, and opportunities for subversion in an examination of how individuals are addressed and the ways in which they are expected to respond. Key modes of address that compel the consumer to consume are: sadistic commands communicated in adverts, TV programmes and magazine articles; a fetishistic gaze that dissects the body into parts to be improved through commodification; and a hystericized insistent presence that compels the consumer to present their body for critique and appreciation that is exemplified in the selfie. Woolley interprets the visual characteristics of different types of selfies, including #fitspiration, #thinspiration, #fatspiration, and #bodypositivity to understand how they relate to current body ideals. Healthism and culture bound illnesses such as hysteria and eating disorders are examined to demonstrate the impact of commodified body ideals on consumers bodies. An analysis of thinspiration images (photographs of emaciated bodies shared on pro-eating-disorder blogs and websites) suggests that the anorexic body represents the logical (and fatal) end point for the idealised body in consumer culture. Fat acceptance selfies suggest there is a fourth mode of address, empowering presence that has the potential to liberate consumers from the trap of visibleness produced by the other three modes of address. In conclusion, the book identifies some creative methods for producing selfies that evade commoditisation and discipline. See more
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Original price €103.99
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Product Details
  • Dimensions: 156 x 234mm
  • Publication Date: 06 Oct 2022
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781350225299

About Dawn Woolley

Dawn Woolley is an artist and research fellow at Leeds Arts University examining consumer culture social media and gender. She completed an MA in Photography (2008) and PhD by project in Fine Art (2017) at the Royal College of Art. Her artwork is a feminist critique of consumer culture encompassing photography video installation and performance to draw attention issues of sexualisation objectification and idealisation. Recent solo exhibitions include; Consumed: Stilled Lives Perth Centre for Photography Australia (2021) and Dance for Good & Exercise Your Rights in collaboration with Davin Watne Public Space One gallery Iowa City (2020).

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