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Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Brian Whitehead
A01=Catherine O'Sullivan
A01=Cathy O'Sullivan
A01=Elizabeth Hill
A01=Liz Hill
A01=Terry O'Sullivan
Age Group_Uncategorized
Age Group_Uncategorized
Author_Brian Whitehead
Author_Catherine O'Sullivan
Author_Cathy O'Sullivan
Author_Elizabeth Hill
Author_Liz Hill
Author_Terry O'Sullivan
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Category1=Non-Fiction
Category=AB
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

Creative Arts Marketing

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.

With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.

Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing functions deeper involvement in broad organizational issues.

This fully updated and revised third edition features:

  • Audience diversity and audience development
  • The impact of digital technologies on the industry
  • An exploration of the increasingly complex relationship between public and private funding for the arts
  • Ethics and sustainability issues for arts marketers
  • Cultural policy changes in the industry

Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.

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Current price €49.49
Original price €54.99
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A01=Brian WhiteheadA01=Catherine O'SullivanA01=Cathy O'SullivanA01=Elizabeth HillA01=Liz HillA01=Terry O'SullivanAge Group_UncategorizedAuthor_Brian WhiteheadAuthor_Catherine O'SullivanAuthor_Cathy O'SullivanAuthor_Elizabeth HillAuthor_Liz HillAuthor_Terry O'Sullivanautomatic-updateCategory1=Non-FictionCategory=ABCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 588g
  • Dimensions: 189 x 246mm
  • Publication Date: 13 Oct 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781138213760

About Brian WhiteheadCatherine O'SullivanCathy O'SullivanElizabeth HillLiz HillTerry O'Sullivan

Liz Hill is Director of ArtsProfessional magazine UK. Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University UK.Terry O'Sullivan is Senior Lecturer in Management at Open University Business School UK. Brian Whitehead is Publisher of ArtsProfessional magazine UK.

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