Creative Personal Branding: The Strategy to Answer: Whats Next

Name: Creative Personal Branding: The Strategy to Answer: Whats Next
Brand: BIS Publishers B.V.
SKU: 9789063693152
Price: 19.79 EUR
Availability: InStock

★★★★★

English

By (author): Jurgen Salenbacher

Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions. See more

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Product Details

Weight: 370g
Dimensions: 140 x 215mm
Publication Date: 02 Dec 2013
Publisher: BIS Publishers B.V.
Publication City/Country: Netherlands
Language: English
ISBN13: 9789063693152

About Jurgen Salenbacher

Barcelona-based Salenbacher has an MBA and has worked in branding design and marketing throughout Europe for companies like Levi's Mattell and Louis Vuitton as well as for personalities like Muhammad Ali. He lectures coaches and runs workshops. Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters among them Master in Design Management Master in Fashion and Master in Graphic Design.