Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
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Product Details
Weight: 1066g
Dimensions: 208 x 257mm
Publication Date: 17 Jul 2015
Publisher: John Wiley & Sons Inc
Publication City/Country: United States
Language: English
ISBN13: 9781428880863
About Cram101 Textbook ReviewsThomas E. DeCarloWilliam L. Cron
William L. Cron received his BSBA from Xavier University and his MBA & DBA from Indiana University. He's a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues Marketing StrategyPlanning for Growth & Profits and Wholesaling Management Issues. He's received the following awards: Graduate Teaching Award Electives M. J. Neeley School of Business 2003 Carl Sewell Distinguished Service to the Community Award Edwin L. Cox School of Business 1999. Excellence in Manuscript Reviewing Award the Journal of Personal Selling and Sales Management 1994. Nominated for Jagdesh N. Sheth Award for Best Articles Journal of the Academy of Marketing Science 1993. Bill has also done consulting with companies such as American Association for HomeCare Baylor Health System Bristol- Myers Squibb and GTE.