Design-Centered Entrepreneurship | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Michael Goldsby
A01=Min Basadur
A01=Rob Mathews
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michael Goldsby
Author_Min Basadur
Author_Rob Mathews
automatic-update
Category1=Non-Fiction
Category=AK
Category=KC
Category=KJH
Category=KJQ
Category=TBD
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€100 and above
PS=Active
softlaunch

Design-Centered Entrepreneurship

English

By (author): Michael Goldsby Min Basadur Rob Mathews

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

See more
Current price €152.09
Original price €168.99
Save 10%
A01=Michael GoldsbyA01=Min BasadurA01=Rob MathewsAge Group_UncategorizedAuthor_Michael GoldsbyAuthor_Min BasadurAuthor_Rob Mathewsautomatic-updateCategory1=Non-FictionCategory=AKCategory=KCCategory=KJHCategory=KJQCategory=TBDCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€100 and abovePS=Activesoftlaunch

Will deliver when available.

Product Details
  • Weight: 800g
  • Dimensions: 174 x 246mm
  • Publication Date: 06 May 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032070162

About Michael GoldsbyMin BasadurRob Mathews

Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University Canada and Founder of Basadur Applied Creativity.Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University U.S.A.Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University U.S.A.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept