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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

English

By (author): Dave Chaffey PR Smith

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Written by two highly experienced digital marketing consultants, the book shows you how to:

  • Draw up an outline integrated digital marketing plan
  • Evaluate and apply digital marketing principles and models
  • Integrate online and offline communications
  • Implement customer-driven digital marketing as part of digital transformation
  • Reduce costly trial and error
  • Measure and enhance your digital marketing
  • Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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Current price €170.09
Original price €188.99
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A01=Dave ChaffeyA01=PR SmithAge Group_UncategorizedAuthor_Dave ChaffeyAuthor_PR Smithautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€100 and abovePS=Activesoftlaunch

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Product Details
  • Weight: 1600g
  • Dimensions: 174 x 246mm
  • Publication Date: 22 Jul 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780367444013

About Dave ChaffeyPR Smith

Dave Chaffey is a leading digital marketing consultant trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.PR Smith is an international speaker consultant and author of six books including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework adopted by CIM universities blue-chips and start-ups globally with the new SOSTAC® Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness respect and friendship.

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