Digital Marketing Fundamentals: From Strategy to ROI

About Marjolein VisserMike Berry

Marjolein Visser RM has been fascinated by digitalisation since the first internet course in the Netherlands in 1994. As a managing partner at MarketWise she assists organisations in developing innovative business models and optimising their marketing returns. Through TourWise she operates international travel websites. In addition Marjolein conducts incompany training and is involved in masters and undergraduate programs. She has held interim marketing and executive roles at various organisations including De Hypothekers Associatie Achmea Youri Group Delta Lloyd AEGON SNS Bank Randstad and non-profit organisations. Marjolein has authored seven books and numerous articles on marketing.Mike Berry FCIM F IDM started his career at Procter & Gamble. He then went agency-side with roles at EHS Brann (Havas) Wunderman (Y&R WPP) Senior VP at Bozell/FCB (IPG) and Head of Digital for EMEA at Jack Morton (IPG). Today hes a Digital Marketing consultant trainer and academic (Professor of Practice at Hult International Business School Module Leader at Imperial College London and Kings College London and Visiting Faculty at Cambridge Judge Business School and Grenoble Ecole de Management in Paris). He is the author/co-author of 5 books including The Best Of Global Digital Marketing Storybook 1 and 2 (with Hando Sinisalu). Mike is a Fellow of the Chartered Institute of Marketing CIM (and Course Director CIM Academy). He is passionate about online data privacy and its implications for marketers and individuals.