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A01=Carol Traver
A01=Kenneth Laudon
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Author_Carol Traver
Author_Kenneth Laudon
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E-commerce 20232024: business. technology. society., Global Edition

English

By (author): Carol Traver Kenneth Laudon

E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and Insight on cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

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Current price €63.89
Original price €70.99
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A01=Carol TraverA01=Kenneth LaudonAge Group_UncategorizedAuthor_Carol TraverAuthor_Kenneth Laudonautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=UDBCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 1520g
  • Dimensions: 203 x 255mm
  • Publication Date: 03 Jul 2023
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292449722

About Carol TraverKenneth Laudon

About our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce information systems organizations and society. Professor Laudon wrote more than 40 articles concerning social organizational and management impacts of information systems privacy ethics and multimedia technology. At NYU's Stern School of Business Ken Laudon taught courses on Managing the Digital Firm Information Technology and Corporate Strategy Professional Responsibility (Ethics) and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer with expertise in intellectual property law technology law internet law and privacy law as well as general corporate law. Carol is also a co-founder with Ken Laudon of Azimuth Interactive one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and today a provider of digital media and publisher services for the higher education industry.

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