Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning rsum, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.
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Product Details
Weight: 1225g
Dimensions: 216 x 275mm
Publication Date: 01 Apr 2022
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9780357714973
About Dana LoewyMary Ellen Guffey
As a dedicated professional Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelors degree summa cum laude from Bowling Green State University a masters degree from the University of Illinois and a doctorate in business and economic education from the University of California Los Angeles (UCLA). She has taught at the University of Illinois Santa Monica College and Los Angeles Pierce College. Now recognized as the worlds leading business communication textbook author Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and together these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication publications of the Association for Business Communication. She participates in national meetings sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills. Dana Loewy taught business communication at California State University Fullerton for two decades introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a masters degree from Bonn University Germany and earned a doctorate in English from the University of Southern California. Before co-authoring books with Dr. Guffey Dr. Loewy worked as a professional translator for 25 years during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students. ?