Essentials of Global Marketing | Agenda Bookshop Skip to content
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
A01=Della Perez
A01=Kathy Escamilla
A01=Socorro Herrera
A01=Svend Hollensen
Age Group_Uncategorized
Age Group_Uncategorized
Author_Della Perez
Author_Kathy Escamilla
Author_Socorro Herrera
Author_Svend Hollensen
automatic-update
Category1=Non-Fiction
Category=KJK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=In stock
Price_€50 to €100
PS=Active
softlaunch

Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

See more
Current price €71.09
Original price €78.99
Save 10%
A01=Della PerezA01=Kathy EscamillaA01=Socorro HerreraA01=Svend HollensenAge Group_UncategorizedAuthor_Della PerezAuthor_Kathy EscamillaAuthor_Socorro HerreraAuthor_Svend Hollensenautomatic-updateCategory1=Non-FictionCategory=KJKCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1004g
  • Dimensions: 197 x 266mm
  • Publication Date: 12 Jul 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780273756545

About Della PerezKathy EscamillaSocorro HerreraSvend Hollensen

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept