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A01=Jane Laudon
A01=Kenneth Laudon
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Author_Jane Laudon
Author_Kenneth Laudon
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Essentials of MIS, Global Edition

English

By (author): Jane Laudon Kenneth Laudon

Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.

The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).

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Current price €74.69
Original price €82.99
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A01=Jane LaudonA01=Kenneth LaudonAge Group_UncategorizedAuthor_Jane LaudonAuthor_Kenneth Laudonautomatic-updateCategory1=Non-FictionCategory=KJQCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 1122g
  • Dimensions: 210 x 270mm
  • Publication Date: 03 May 2023
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292450360

About Jane LaudonKenneth Laudon

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce information systems organizations and society. Professor Laudon wrote more than 40 articles concerning social organizational and management impacts of information systems privacy ethics and multimedia technology. At NYU's Stern School of Business Ken Laudon taught courses on Managing the Digital Firm Information Technology and Corporate Strategy Professional Responsibility (Ethics) and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis data management MIS auditing software evaluation and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University her M.A. from Harvard University and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in languages and civilizations of Asia. The Laudons have two daughters Erica and Elisabeth to whom this book is dedicated. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has had many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with a leading international law firm with specific expertise in technology law Internet law privacy law intellectual property law and general corporate law. Carol is the co-author of E-commerce. Business. Technology. Society (Pearson) as well as several other texts on information technology and has been the lead project manager/editor on a number of technology-related projects. Carol is the co-founder and president of Azimuth Interactive one of the first edtech firms and a provider of digital media and publisher services for the education industry.

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