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A01=Paul Walters
A01=Razaq Raj
A01=Tahir Rashid
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Author_Paul Walters
Author_Razaq Raj
Author_Tahir Rashid
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Events Management: Principles and Practice

★★★★★
★★★★★

English

By (author): Paul Walters Razaq Raj Tahir Rashid

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival


Suitable for Events Management students at Undergraduate and Postgraduate level.

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A01=Paul WaltersA01=Razaq RajA01=Tahir RashidAge Group_UncategorizedAuthor_Paul WaltersAuthor_Razaq RajAuthor_Tahir Rashidautomatic-updateCategory1=Non-FictionCategory=KNSJCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 930g
  • Dimensions: 186 x 232mm
  • Publication Date: 10 Oct 2017
  • Publisher: Sage Publications Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781473948273

About Paul WaltersRazaq RajTahir Rashid

Dr Razaq Raj is Principal Lecturer at Leeds Business School Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching research leadership and Managements in UK Malta Portugal Spain Italy Germany China Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School France and University of Vitez Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education. Dr Tahir Rashid is Associate Dean International  Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK Austria Germany Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals contributed book chapters presented at academic conferences.

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