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Financial Times Guide to Business Development, The: How to Win Profitable Customers and Clients

English

By (author): Ian Cooper Jonathan Morgan

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.

  • What do we have to do to be more successful?
  •  
  • How do we attract new customers and clients?
  •  
  • How do we work more effectively with the customers or clients we already have?
  •  
  • How do we generate more profit?

 

By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.

 

I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results. Ian Cooper

 

Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

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Current price €22.87
Original price €25.99
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=Julie HughesA01=Ian CooperA01=Jonathan MorganAge Group_UncategorizedAuthor_Ian CooperAuthor_Jonathan Morganautomatic-updateCategory1=Non-FictionCategory=KJCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 374g
  • Dimensions: 160 x 235mm
  • Publication Date: 03 May 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780273759539

About Ian CooperJonathan Morgan

Ian Cooper is one of Europes most experienced business development consultants presenters and skills trainers. He is also one of the worlds leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful entrepreneur in his own right having started developed and run several business ventures. An experienced author Ian has written and contributed to over 10 books on a range of topics.   http://www.iancooperfinancialtimesguidetobusinessdevelopmentbook.com/

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