Forms of Persuasion: Art and Corporate Image in the 1960s | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Alex J. Taylor
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alex J. Taylor
automatic-update
Category1=Non-Fiction
Category=AB
Category=ABQ
Category=AC
Category=KJZ
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

Forms of Persuasion: Art and Corporate Image in the 1960s

English

By (author): Alex J. Taylor

In the 1960s, multinational corporations faced new image problemsand turned to the art world for some unexpected solutions.

The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business.
 
From Andy Warhols work for packaged goods manufacturers to Richard Serras involvement with the steel industry, Taylor demonstrates how major artists of the period provided brands with forms of persuasion that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements. See more
Current price €47.69
Original price €52.99
Save 10%
A01=Alex J. TaylorAge Group_UncategorizedAuthor_Alex J. Taylorautomatic-updateCategory1=Non-FictionCategory=ABCategory=ABQCategory=ACCategory=KJZCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 998g
  • Dimensions: 178 x 254mm
  • Publication Date: 15 Mar 2022
  • Publisher: University of California Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780520383562

About Alex J. Taylor

Alex J. Taylor is Assistant Professor in the Department of History of Art and Architecture at the University of Pittsburgh.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept