Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You
English
By (author): Christiane Lemieux Duff McDonald
Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of frictionless to beat their competitors.
Based on interviews with dozens of startup founders, experts and scholars on entrepreneurship, Frictionless provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commercemade possible by new technologies, a new mindset, and new demands from Millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux also shares her own storylessons learned, failures absorbedat the helm of DwellStudio (which was acquired by Wayfair) and her latest venture, The Inside.
Some founders profiled in the book are reducing friction in their own business models, others reduce friction through improved customer experiences, and still others are revolutionizing their operations to create frictionless organizations. Readers will glean lessons from the founders of well-known companies such as Instant Pot, Bonobos, Hims, and Halo Topas well as upstarts Billie, Dame Products, and Convene.
Frictionless outlines the groundwork necessary for getting a company up-and-running and explains how companies make and market products and services while meeting the demands of their customers and employees today. Frictionless is the essential handbook for creating tomorrows mind set and competitive advantage.
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