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A01=Jordan Frith
A01=Leighton Evans
A01=Michael Saker
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Age Group_Uncategorized
Author_Jordan Frith
Author_Leighton Evans
Author_Michael Saker
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Category1=Non-Fiction
Category=JFFP
Category=PDR
COP=United Kingdom
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Language_English
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From Microverse to Metaverse: Modelling the Future through Todays Virtual Worlds

While the metaverse is often marketed as a future utopia, the vision of the metaverse represents an attempt for private corporations to control the code of the real. In the hands of companies that established and maintain the surveillance capitalism model, the ability to build a persistent, all-compassing environment means all activity in that world can be metricized and commodified, making the metaverse worthy of critical examination.

Significant parts of life are already conducted in a digital place that combines various aspects of digital culture. Likewise, digital worlds for socializing already exist, and in a form akin to the VR metaverse, just as VR worlds based on play now coexist with online worlds of user generated content. These discreet private microverses, as we refer to them, are spaces which can model the tensions that would be inherent in the metaverse.

From Microverse to Metaverse: Modelling the Future through Today's Virtual Worlds examines the place attachments, world-feeling and dwelling of several microverses to assess the possibilities of the metaverse as a realistic proposition. Critically analyzing the phenomenological feeling of place, the political economy of emerging tech, the mechanisms of identity and self along with the behavioral constraints involved, the authors map what a metaverse might be like, whether it can happen, and just why some companies seem so determined to make it happen.

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A01=Jordan FrithA01=Leighton EvansA01=Michael SakerAge Group_UncategorizedAuthor_Jordan FrithAuthor_Leighton EvansAuthor_Michael Sakerautomatic-updateCategory1=Non-FictionCategory=JFFPCategory=PDRCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 301g
  • Dimensions: 152 x 229mm
  • Publication Date: 12 Oct 2022
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781804550229

About Jordan FrithLeighton EvansMichael Saker

Leighton Evans is Senior Lecturer in Media Theory at Swansea University and Undergraduate Programme Director for Media and Communications. Jordan Frith is Endowed Chair: Pearce Professor of Professional Communication at Clemson University. Michael Saker is Senior Lecturer in Media and Communications at City University of London.

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