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A01=Jay Conrad Levinson
A01=Shel Horowitz
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Author_Jay Conrad Levinson
Author_Shel Horowitz
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Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want

★★★★★
★★★★★

English

By (author): Jay Conrad Levinson Shel Horowitz

Create a Better World Through the Power of Profit!

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you dont have to just imagine; you can make it real.

Guerrilla Marketing to Heal the World shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. Youll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:

Create projects (and products) that accomplish social change, profitability, and cost reduction all at once

Green your company in ways that save money and make money

Gain enormous positive reputation as a visionary company worth supporting

Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles

Turn marketing from a cost to a revenue stream

Embrace abundance and transformation---and stop worrying about market share

See more
€20.69
€22.99
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A01=Jay Conrad LevinsonA01=Shel HorowitzAge Group_UncategorizedAuthor_Jay Conrad LevinsonAuthor_Shel Horowitzautomatic-updateCategory1=Non-FictionCategory=KCMCategory=KJJCategory=KJSCategory=RNUCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 562g
  • Dimensions: 152 x 228mm
  • Publication Date: 05 May 2016
  • Publisher: Morgan James Publishing llc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781630476588

About Jay Conrad LevinsonShel Horowitz

Jay Conrad Levinson created the Guerrilla Marketing brand in 1984 after an advertising career including such iconic campaigns as the Energizer Bunny Uniteds Friendly Skies and even the Marlboro Man. His 60+ books have sold more than 20 million copies. Award-winning author of nine previous books including the long-running category bestseller Guerrilla Marketing Goes Green Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger poverty war and catastrophic climate change. His consulting writing and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; hes especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts.

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