Housework and Housewives in American Advertising: Married to the Mop | Agenda Bookshop Skip to content
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A01=Jessamyn Neuhaus
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Housework and Housewives in American Advertising: Married to the Mop

★★★★★
★★★★★

English

By (author): Jessamyn Neuhaus

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal. See more
€50.39
€55.99
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A01=Jessamyn NeuhausAge Group_UncategorizedAuthor_Jessamyn Neuhausautomatic-updateCategory1=Non-FictionCategory=APFACategory=HBJKCategory=HBLCategory=HBTBCategory=JFDCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 27 Aug 2013
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137347237

About Jessamyn Neuhaus

Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh USA. An avid consumer and scholar of popular culture she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America as well as numerous publications in scholarly journals and anthologies.

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