HOW TO FIND A BLACK CAT IN A DARK ROOM IS ABOUT THE THINGS MONEY JUST CANT BUY. An entertaining journey to the peaks and valleys of human nature. Research from cognitive and social psychology you can apply in your day-to-day life. Rolf Dobelli, bestselling author of The Art of Thinking Clearly Venture capitalist turned author and social activist, Jacob Burak, uses the metaphor of trying to find a black cat in a dark room to express just how hard it can be for us to see clearly what would make us whole and happy, both as individuals and as a society. His book combines the latest behavioural science with a deep social awareness garnered on the battlefields of tech investing to demonstrate a crucial finding: we are not nearly as smart or as rational as we think we are. Only by understanding our flawed human nature can we hope to reach our goals in life, business and politics. Originally published in Hebrew, this is the first translation of this international bestseller into English.
See more
Current price
€14.10
Original price
€16.99
Save 17%
Delivery/Collection within 10-20 working days
Product Details
Publication Date: 17 Oct 2017
Publisher: Watkins Media Limited
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781786780850
About Jacob Burak
Jacob Burak is a Tel Aviv-based writer who draws from psychology science and art to examine life and human nature. Since retiring from his business career in 2005 Burak has authored four bestsellers: Do Chimpanzees Dream of Retirement (2007) Noise (2009) Why Kamikaze Pilots Wear Helmets (2011) and How to Find a Black Cat in a Dark Room (2013). Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes including the Midot organization that rates the effectiveness of NGOs and Round-up Israel which enables credit card users to donate fractions of their purchases. In 2013 Burak founded Alaxon a digital magazine featuring articles on culture art and popular science where he writes regularly.