How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Name: How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
Brand: Palgrave Macmillan
SKU: 9781137340689
Price: 61.19 EUR
Availability: InStock

★★★★★

English

By (author): L. Flores

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. See more

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Product Details

Dimensions: 152 x 229mm
Publication Date: 16 Dec 2013
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137340689

About L. Flores

LAURENT FLORES Founder of CRMMETRIX a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York Cincinnati Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Product Details

About L. Flores

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