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A01=Curtis Lefrandt
A01=Jeff Dyer
A01=Nathan Furr
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Author_Curtis Lefrandt
Author_Jeff Dyer
Author_Nathan Furr
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Category1=Non-Fiction
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COP=United States
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Innovation Capital: How to Compete--and Win--Like the World''s Most Innovative Leaders

English

By (author): Curtis Lefrandt Jeff Dyer Nathan Furr

Learn from the Best

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called innovation capital--is measurably more important for innovation than just being creative.

The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).

Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:

  • How you can build a personal reputation for innovation
  • What techniques you can use to amplify your innovation capital
  • How you can garner attention for your ideas and projects and persuade audiences to support them
  • What it means to provide visionary leadership and how you can achieve it

Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

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A01=Curtis LefrandtA01=Jeff DyerA01=Nathan FurrAge Group_UncategorizedAuthor_Curtis LefrandtAuthor_Jeff DyerAuthor_Nathan Furrautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJHCategory=KJMBCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 152 x 228mm
  • Publication Date: 04 Jun 2019
  • Publisher: Harvard Business Review Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781633696525

About Curtis LefrandtJeff DyerNathan Furr

Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University's Marriott School and an adjunct professor at the Wharton School University of Pennsylvania. Dyer is a coauthor of The Innovator's DNA (with Hal Gregersen and Clayton M. Christensen) and The Innovator's Method (with Nathan Furr). He is widely published in Harvard Business Review Forbes and other business journals.Nathan Furr is a strategy professor at INSEAD. He is a coauthor of Leading Transformation (with Kyle Nel and Thomas Zoega Ramsoy) and The Innovator's Method (with Jeff Dyer) and has contributed numerous articles to Harvard Business Review Sloan Management Review Forbes Inc. and other business media.Curtis Lefrandt is the CEO of the Innovator's DNA consultancy. Prior to founding Innovator's DNA Lefrandt worked as a consultant at Innosight on the iPod team at Apple in venture capital investing and as a social entrepreneur.Dyer Furr and Lefrandt are cofounders of Innovator's DNA a consultancy that enables organizations to build a culture of innovation.Author social media/website info:Jeff Dyer: innovatorsdna.com @Jeffrey_Dyer innosight.com @InnovatorsDNA @innovators_dnaNathan Furr: innovatorsdna.com insead.edu @nathan_furr @InnovatorsDNA @innovators_dnaCurtis Lefrandt: innovatorsdna.com @clefrandt @InnovatorsDNA @innovators_dna

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