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A01=Donald Baack
A01=Kenneth Clow
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Author_Donald Baack
Author_Kenneth Clow
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Integrated Advertising, Promotion, and Marketing Communications

English

By (author): Donald Baack Kenneth Clow

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. 

For courses in advertising.

A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

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Current price €65.69
Original price €72.99
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A01=Donald BaackA01=Kenneth ClowAge Group_UncategorizedAuthor_Donald BaackAuthor_Kenneth Clowautomatic-updateCategory1=Non-FictionCategory=KJMCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=Not available (reason unspecified)Price_€50 to €100PS=Activesoftlaunch
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Product Details
  • Publication Date: 15 Mar 2021
  • Publisher: Pearson Education (US)
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780135589809

About Donald BaackKenneth Clow

Kenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution as the Biedenharn Endowed Chair of Business and Dean of the College of Business. Before that time he had been the Dean of the College of Business at the University of North Carolina at Pembroke and the MBA Director at Pittsburg State University. Clow received his PhD from the University of Arkansas. During his career he published 12 additional textbooks including several with Don Baack and more than 200 academic journal and conference proceedings articles. Prior to that time he owned and operated a commercial cleaning service in Joplin Missouri and Fayetteville Arkansas which had become one of the largest cleaning services in Southwest Arkansas. Clow passed away in late 2018. Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He holds an undergraduate degree from Dana College an MBA from Southwest Missouri State University and a PhD from the University of Nebraska. He is the author or co-author of 16 additional books 3 of which are for the general public. His other textbooks include Marketing Management: A Customer Oriented Approach (Sage) Cases in Marketing Management (Sage) and The Concise Encyclopedia of Advertising (Haworth) with Ken Clow and International Marketing (Sage) with Daniel Baack and Barbara Czarnecka. Baack has written over 100 professional journal articles and conference papers and he previously served as consulting editor for Pittsburg State's Journal of Managerial Issues. Baack worked collaboratively with Ken Clow on numerous projects for more than 25 years.

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