INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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Product Details
Weight: 1542g
Dimensions: 216 x 277mm
Publication Date: 13 Aug 2012
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9781133627517
About Ilkka A. RonkainenIlkka RonkainenMichael CzinkotaMichael R. Czinkota
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media global companies and governments all over the world. He is a frequent speaker on issues related to trade trade policy and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University. Ilkka Ronkainen a leading expert in the areas of international business and marketing has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe Asia South America as well as the United States.