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Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
A01=Prof C. Lamb
A01=Prof Carl McDaniel
A01=Prof Joseph F. Hair
Author_Prof C. Lamb
Author_Prof Carl McDaniel
Author_Prof Joseph F. Hair
Category1=Non-Fiction
Category=NL-KJ
COP=United States
Discount=15
Format=BC
Format_Paperback
HMM=276
IMPN=South-Western
Inc
ISBN13=9780538754873
Language_English
OH
PA=Available
PD=20100405
POP=Mason
Price_€50 to €100
PS=Active
PUB=Cengage Learning
SMM=25
Subject=Business & Management
WG=1560
WMM=218

Introduction to Marketing

Paperback | English

By (author): Prof C. Lamb Prof Carl McDaniel Prof Joseph F. Hair

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair''s INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, Now that''s marketing. See more
Current price €73.94
Original price €86.99
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Product Details
  • Format: Paperback
  • Weight: 1560g
  • Dimensions: 218 x 276 x 25mm
  • Publication Date: 05 Apr 2010
  • Publisher: Cengage Learning
  • Publication City/Country: Mason, United States
  • Language: English
  • ISBN13: 9780538754873
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