Marketing | Agenda Bookshop Skip to content
Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
A01=Aubrey Fowler
A01=James Burrow
Age Group_Uncategorized
Age Group_Uncategorized
Author_Aubrey Fowler
Author_James Burrow
automatic-update
Category1=Non-Fiction
Category=KJMV7
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=To order
Price_€50 to €100
PS=Active
softlaunch

Marketing

English

By (author): Aubrey Fowler James Burrow

MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a big picture perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. See more
Current price €97.19
Original price €107.99
Save 10%
A01=Aubrey FowlerA01=James BurrowAge Group_UncategorizedAuthor_Aubrey FowlerAuthor_James Burrowautomatic-updateCategory1=Non-FictionCategory=KJMV7Category=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=To orderPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1724g
  • Dimensions: 224 x 284mm
  • Publication Date: 10 Mar 2015
  • Publisher: Cengage Learning Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781133962489

About Aubrey FowlerJames Burrow

James L. Burrow Ph.D. has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Aubrey R. Fowler III PhD has a background in marketing advertising and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio an MBA from the University of Southern Mississippi and a PhD from the University of NebraskaLincoln.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept