MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a big picture perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
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Product Details
Weight: 1724g
Dimensions: 224 x 284mm
Publication Date: 10 Mar 2015
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9781133962489
About Aubrey FowlerJames Burrow
James L. Burrow Ph.D. has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Aubrey R. Fowler III PhD has a background in marketing advertising and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio an MBA from the University of Southern Mississippi and a PhD from the University of NebraskaLincoln.