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A01=Nick Wilde
A01=Philip R. Holden
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Author_Philip R. Holden
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Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank

Paperback | English

By (author): Nick Wilde Philip R. Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won''t benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing. See more
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A01=Nick WildeA01=Philip R. HoldenAge Group_UncategorizedAuthor_Nick WildeAuthor_Philip R. Holdenautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=BCFormat_PaperbackLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Format: Paperback
  • Weight: 189g
  • Dimensions: 129 x 198mm
  • Publication Date: 19 Sep 2011
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781408139882

About Nick WildePhilip R. Holden

Philip Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University London. Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com the creative challenge consultancy.

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