Maximising Client Retention and Fee Income

Effectively managing and meeting the expectations of your clients is vital to the success and profitability of your firm. You largest clients are very often responsible for significant levels of fee income and profitability. Losing one of these key clients could have a potentially serious and dramatic effect on your firm. With increasingly sophisticated and demanding clients and the seemingly relentless commoditisation of professional expertise, the importance of key account management (KAM) as a tool for creating greater client loyalty has never been greater. However, many law firms continue to struggle with their own key account programmes. This report provides law firms with a blue print for creating and sustaining a highly effective KAM programme. Written by Meirion Jones, the architect of Reed Smith''s highly successful KAM strategy, it clearly sets out a roadmap for implementing a successful KAM strategy, helping you to identify and avoid the potential obstacles to successful implementation. See more