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A01=Mark Beard
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Music & Entertainment Marketing: A Practical User''s Guide

★★★★★
★★★★★

English

By (author): Ben O'Hara Mark Beard

Music and Entertainment Marketing takes a close look at the complexities of bringing an artists work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and free opportunities. See more
€21.11
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A01=Ben O'HaraA01=Mark BeardAge Group_UncategorizedAuthor_Ben O'HaraAuthor_Mark Beardautomatic-updateCategory1=Non-FictionCategory=ACategory=AVCategory=AVGCategory=KJSCOP=AustraliaDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 14 Sep 2020

Product Details
  • Publication Date: 04 Aug 2020
  • Publisher: Woodslane Pty Ltd
  • Publication City/Country: Australia
  • Language: English
  • ISBN13: 9781925868425

About Ben O'HaraMark Beard

Ben OHara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts events educational and corporate marketing and is director of Kreshendo a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.

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