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A01=Ian MacRae
A01=Michelle Carvill
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Author_Ian MacRae
Author_Michelle Carvill
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Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

★★★★★
★★★★★

Paperback

By (author): Ian MacRae Michelle Carvill

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. See more
€19.75
A01=Ian MacRaeA01=Michelle CarvillAge Group_UncategorizedAuthor_Ian MacRaeAuthor_Michelle Carvillautomatic-updateCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=BCFormat_PaperbackLanguage_OthersPA=AvailablePrice_€10 to €20PS=ActiveSN=Business Mythssoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Format: Paperback
  • Weight: 370g
  • Dimensions: 155 x 230mm
  • Publication Date: 03 Mar 2020
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • ISBN13: 9780749498719

About Ian MacRaeMichelle Carvill

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies and leads a team delivering practical social media planning and daily management. She is the author of Get Social published by Kogan Page. Ian MacRae is a work psychologist consultant speaker author and Managing Director of High Potential Psychology. He works with and writes about a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI) a personality assessment which has been translated into dozens of languages and used by over 50000 people around the world. Myths of Social Media is his fifth book he is co-author of Motivation and Performance and Myths of Work also part of the Business Myths series.

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