Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business

About Ian MacRaeMichelle Carvill

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies and leads a team delivering practical social media planning and daily management. She is the author of Get Social published by Kogan Page. Ian MacRae is a work psychologist consultant speaker author and Managing Director of High Potential Psychology. He works with and writes about a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI) a personality assessment which has been translated into dozens of languages and used by over 50000 people around the world. Myths of Social Media is his fifth book he is co-author of Motivation and Performance and Myths of Work also part of the Business Myths series.