Network Better: How to meet, connect & grow your business
English
By (author): Jeremy Marchant
Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding of how to apply it in order to sustain networking relationships.
When networking is not going well (or at all), many businesspeoples response is OK, Im doing what you told me. How come it isnt working? The answer is that people dont so much need behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside.
On the whole, people dont successfully change their behaviour without understanding why they should. Network Better provides the necessary insight into whats going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.