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A01=Stuart L. Hart
A01=Ted London
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Age Group_Uncategorized
Author_Stuart L. Hart
Author_Ted London
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Category1=Non-Fiction
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Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback)

English

By (author): Stuart L. Hart Ted London

More and more enterprises are seeking to craft winning base of the pyramid (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to BoP. These second-generation business strategies have remained invisible to many leaders in the for-profit, non-profit, and development communities--until now. In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach, demonstrating how to promote market development, innovation, and capability creation with BoP new customers, not at them. Readers will learn how to reconceptualize their opportunities, create sustainable business ecosystems, design new technologies with BoP in mind, and even transform entire sectors through collaborative entrepreneurship. From start to finish, this book shares proven, on-the-ground insights for building scalable, profitable businesses that are sustainable, and truly can help alleviate social ills. See more
Current price €28.60
Original price €32.50
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A01=Stuart L. HartA01=Ted LondonAge Group_UncategorizedAuthor_Stuart L. HartAuthor_Ted Londonautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJKCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=To orderPrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 100g
  • Dimensions: 100 x 100mm
  • Publication Date: 21 Jul 2015
  • Publisher: Pearson Education (US)
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780134271460

About Stuart L. HartTed London

Ted London co-editor is a Senior Research Fellow at the William Davidson Institute (WDI) and a member of the faculty at the University of Michigans Ross School of Business. At WDI he directs the Base of the Pyramid Initiative a program that champions innovative ways of thinking about more inclusive forms of capitalism. At the Ross School he lectures on the opportunities and challenges inherent in developing new business models to serve BoP markets. An internationally recognized expert on the intersection of business strategy and poverty alleviation London focuses his research on designing enterprise strategies and poverty-alleviation approaches for low-income markets developing capabilities for new market entry building cross-sector collaborations and assessing the poverty-reduction outcomes of business ventures. His numerous articles chapters reports and cases emphasize creating new knowledge with actionable implications. His article Making Better Investments at the Base of the Pyramid (Harvard Business Review 2009) for example offers a pioneering perspective on listening to the voices of the worlds poor to enhance mutual value creation. Over the past two decades London has also directed and advised dozens of leadership teams in the corporate non-profit and development sectors on designing and implementing market-based strategies in low-income markets. Prior to his arrival at the University of Michigan London served on the faculty at the University of North Carolina where he also received his Ph.D. in strategic management. Before that he held senior management positions in the private non-profit and development sectors in Africa Asia and the U.S.   Stuart L. Hart co-editor is the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell Universitys Johnson School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and is Founder and President of Enterprise for a Sustainable World. Hart is one of the worlds top authorities on the implications of environment and poverty for business strategy. He has published more than 70 papers and authored or edited seven books with over 5000 Google Scholar citations in all. His article Beyond Greening: Strategies for a Sustainable World won the McKinsey Award for Best Article in the Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad Hart also wrote the path-breaking 2002 article The Fortune at the Bottom of the Pyramid which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. His best-selling book Capitalism at the Crossroads published in 2005 was selected by Cambridge University as one of the top 50 books on sustainability of all time; the third edition of the book was published in 2010.  

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