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10-20
A01=Chip Kessler
A01=Dan Kennedy
A01=Dan S. Kennedy
Age Group_Uncategorized
Age Group_Uncategorized
Author_Chip Kessler
Author_Dan Kennedy
Author_Dan S. Kennedy
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Category1=Non-Fiction
Category=KJ
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€10 to €20
PS=Active
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No BS Marketing to Seniors and Leading Edge Boomers

English

By (author): Chip Kessler Dan Kennedy Dan S. Kennedy

Go Where the Money Is

BOOMERS & SENIORS:

  • Hold over 50% of the nations wealth and more of its discretionary spending
  • 46% have net worths exceeding $2-million
  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it on just about everything, and more of it, at higher average prices than any other consumers.

Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power offrame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
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    Current price €17.09
    Original price €18.99
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    10-20A01=Chip KesslerA01=Dan KennedyA01=Dan S. KennedyAge Group_UncategorizedAuthor_Chip KesslerAuthor_Dan KennedyAuthor_Dan S. Kennedyautomatic-updateCategory1=Non-FictionCategory=KJCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
    Delivery/Collection within 10-20 working days
    Product Details
    • Weight: 377g
    • Dimensions: 158 x 229mm
    • Publication Date: 29 Nov 2012
    • Publisher: Entrepreneur Press
    • Publication City/Country: United States
    • Language: English
    • ISBN13: 9781599184500

    About Chip KesslerDan KennedyDan S. Kennedy

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives careers and interests of readers worldwide

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