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Problem Hunting: The Tech Startup Textbook

English

By (author): Brian Long

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
  • Finding and testing product market fit
  • Creating and refining your product
  • Selling and marketing your new solution
  • Hiring your team and building your culture
  • Mobilizing financial, legal, and compliance functions
  • Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
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A01=Brian LongAge Group_UncategorizedAuthor_Brian Longautomatic-updateCategory1=Non-FictionCategory=KJHCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 476g
  • Dimensions: 152 x 229mm
  • Publication Date: 07 Dec 2023
  • Publisher: Skyhorse Publishing
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781510777965

About Brian Long

Brian Long is the cofounder and chairman of Attentive a six-year-old tech startup with 1000+ employees $850M+ in capital raised from the best investors in the world and hundreds of millions of dollars in annual sales serving 5000+ customers. Attentive has been named to the Top 10 in the Forbes Cloud 100 and #3 on the Deloitte Fast 500. Prior to Attentive Brian was the CEO and cofounder of TapCommerce which he sold to Twitter in 2014 for over $100M. Brian is a graduate of the University of Pennsylvania and loves soft pretzels.

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