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A01=Richard Kühn
A01=Rudolf Grünig
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Author_Rudolf Grünig
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Process-based Strategic Planning

English

By (author): Richard Kühn Rudolf Grünig

Translated by: Anthony Clark

A completely revised and updated version of this book was published in 2015 under the title The Strategy Planning Process.

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 See more
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A01=Richard KühnA01=Rudolf GrünigAge Group_UncategorizedAuthor_Richard KühnAuthor_Rudolf Grünigautomatic-updateB06=Anthony ClarkCategory1=Non-FictionCategory=KJCCategory=KJMCOP=GermanyDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 03 Dec 2010
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783642167140

About Richard KühnRudolf Grünig

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus adviser/consultant member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.         

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