Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

About Bruce McCarthyC. Todd LombardoCSCEvan RyanMichael Connors

C. Todd Lombardo wears many hats all at once: author designer scientist professor and visualizer. After beginning his career in science C. Todd shifted his focus to product and design ultimately innovating designing and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil he employs strategic thinking to craft smart impactful solutions that radically transform clients product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid where he teaches courses on design in business and data visualization. Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator Bruce has a passion for helping crossfunctional product development teams work better together to deliver great products to market faster. Bruce is an internationally recognized thought leader and sought after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint Localytics Zipcar Johnson & Johnson and Huawei ?providing coaching mentoring and tools such as R?eqqs? the simple affordable roadmapping tool and Awesomeness ?a tool for measurably enhancing team effectiveness. Evan Ryan is a seasoned entrepreneur and product specialist with over a decade of experience bringing products from concept to market. In that time he built two of his own companies and helped launch numerous others. As an Senior Design Strategist at Fresh Tilled Soil Evan focuses on understanding ecosystems and extracting user insights to guide strategy and drive innovation. He works with a variety of organizations to solve mission critical problems and affect change; from startups to nonprofits to Fortune 500 companies. Michael Connors is the Executive Creative Director of Fresh Tilled Soil a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career he has been a hands-on designer for a wide range of deliverables for digital and print products. He was formally trained as a fine artist with an MFA in Painting. He has been a design consultant for major universities for many years and has regularly taught design at the higher ed level. He is currently Adjunct Faculty at IE Business School in Madrid teaching workshops on design thinking.