Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
See more
Current price
€50.39
Original price
€55.99
Save 10%
Delivery/Collection within 10-20 working days
Product Details
Dimensions: 140 x 216mm
Publication Date: 27 Aug 2014
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137395566
About M. PinkhasovR. Nair
Misha Pinkhasov has worked in international communications public policy financial markets branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer he covers luxury culture and socially responsible business for consumer and trade magazines in the US UK France and Russia and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York.Rachna Joshi Nair has worked in the luxury apparel and hospitality industries for 20 years spanning both Eastern and Western cultures. During her tenure at Louis Vuitton Rachna implemented business strategies through forecasting product development sourcing merchandising market entry retail and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.Together they are the co-founders of NAIR-SAFIR strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.