RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook approach by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.
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Product Details
Weight: 1157g
Dimensions: 196 x 240mm
Publication Date: 01 Jan 2015
Publisher: Cengage Learning Inc
Publication City/Country: United States
Language: English
ISBN13: 9781305104136
About Frederick GravetterLori-Ann Forzano
The late Frederick J Gravetter was Professor Emeritus of Psychology at The College at Brockport State University of New York. While teaching at Brockport Dr. Gravetter specialized in statistics experimental design and cognitive psychology. He received his bachelors degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles Dr. Gravetter co-authored Statistics for the Behavioral Sciences and Essentials of Statistics for the Behavioral Sciences. Lori-Ann B Forzano is Professor of Psychology at The College at Brockport State University of New York where she regularly teaches undergraduate and graduate courses in research methods statistics learning animal behaviour and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored Essentials of Statistics for the Behavioral Sciences. She received her PhD in experimental psychology from the State University of New York at Stony Brook.