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A01=Kenneth Le Meunier-FitzHugh
A01=Kieran Sheahan
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kenneth Le Meunier-FitzHugh
Author_Kieran Sheahan
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Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJS
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
softlaunch

Sales Management: A Research Overview

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes. Emergent themes such as agile sales management, digital selling, artificial intelligence and trust will be discussed in the book that also embraces the importance of customer relationship management, and how salespeople are aligning their interactions with the marketing function. The text will review recent research to identify how to grow and organise the sales pipeline, manage hybrid sales teams, and the effects of new technologies on selling processes. These discussions will be helpful in highlighting issues and providing some solutions to practitioners who are operating in new environments.

This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.

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Original price €25.99
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A01=Kenneth Le Meunier-FitzHughA01=Kieran SheahanAge Group_UncategorizedAuthor_Kenneth Le Meunier-FitzHughAuthor_Kieran Sheahanautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJMV7Category=KJSCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 29 Nov 2024

Product Details
  • Dimensions: 138 x 216mm
  • Publication Date: 29 Nov 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032555997

About Kenneth Le Meunier-FitzHughKieran Sheahan

Kenneth Le Meunier-FitzHugh is an Associate Professor in Marketing at the University of East Anglia UK.Kieran Sheahan is a Lecturer at Technological University Dublin Ireland.

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