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A01=Lawrence D. Rosenblum
Author_Lawrence D. Rosenblum
Category1=Non-Fiction
Category=NL-PD
Category=NL-VS
COP=United States
Discount=15
Format=BB
Format_Hardback
HMM=244
IMPN=WW Norton & Co
ISBN13=9780393067606
Language_English
PA=To order
PD=20100322
POP=New York
Price_€20 to €50
PS=Active
PUB=WW Norton & Co
SMM=28
Subject=Science: General Issues
Subject=Self-help & Personal Development
WG=639
WMM=165

See What I''m Saying: The Extraordinary Powers of Our Five Senses

Hardback | English

By (author): Lawrence D. Rosenblum

In this revealing romp through the mysteries of human perception, University of California psychologist and researcher Lawrence Rosenblum explores the astonishing abilities of the five senses-skills of which most of us are remarkably unaware. Drawing on groundbreaking insights into the brain''s plasticity and integrative powers, including findings from his own research, Rosenblum examines how our brains use the subtlest information to perceive the world. A blind person, for example, can see through bat-like echolocation; a master sommelier can actually taste the grape variety, region, and vintage of an obscure wine; and pheromones can subliminally signal a lover''s compatibility. To illustrate these implicit perceptual skills, Rosenblum takes us from the beep baseball fields where blind players swing at beeping balls, to a pitch-black restaurant where diners experience taste without the aid of sight. We accompany him on a visit to an Oscar-winning animator who explains how the public''s expertise in perceiving faces has made his job so difficult; and a visit with a supermodel to discuss why beautiful faces are irresistible. New studies have shed light on the surprising power and reach of our senses. It turns out that our brains use entire forms of perceptual information of which we are largely unaware. We can hear things that don''t make sounds, feel things without touching them, see things with no form, and smell things that have no discernible odor. Throughout the book, Rosenblum not only illuminates the fascinating science behind our hidden perceptual powers, but demonstrates how increased awareness of these abilities can actually lead us to enhance how we use them. See more
Current price €25.49
Original price €29.99
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Product Details
  • Format: Hardback
  • Weight: 639g
  • Dimensions: 165 x 244 x 28mm
  • Publication Date: 22 Mar 2010
  • Publisher: WW Norton & Co
  • Publication City/Country: New York, United States
  • Language: English
  • ISBN13: 9780393067606
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