Sports Communication: Dimensions, Theory, Applications, and Culture

The NEW Second Edition of Sports Communication: Dimensions, Theory, Applications, and Culture:

• discusses communication principles and theoretical underpinnings as they relate to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public.
• uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society.
• features Sport Communication Prompts, Fair or Foul: Questions of Ethics, First Person Narratives, and Practitioner Perspective vignettes that encourage readers to learn from experts and empowers them to apply content to real-life situations.
• Promotes critical thinking! The publication integrates prompts at the beginning of each chapter to encourage students to take and defend a position on a sports communication issues.
• Is interactive!  The package includes SportsChats prompts that encourage readers to respond online to sports communication questions and react to classmates' articulated positions.
• Is up-to-date!  References to popular books and cases are included throughout the publication including content from Megan Rapinoe, Carli Lloyd, John Feinstein, Julie DiCaro, and Larry Olmstead.