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Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Bruce Aaron
A01=Jack J. Phillips
A01=Patricia Pulliam Phillips
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Age Group_Uncategorized
Author_Bruce Aaron
Author_Jack J. Phillips
Author_Patricia Pulliam Phillips
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Category1=Non-Fiction
Category=JNRV
Category=KJMV2
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
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Survey Basics

★★★★★
★★★★★

English

By (author): Bruce Aaron Jack J. Phillips Patricia Pulliam Phillips

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, theyre offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
  • the purpose of surveys and questionnaires
  • types of error that can creep into survey results
  • considerations when developing survey questions
  • tricks to ensure positive response rates
  • content on validity and reliability
  • approaches to data analysis and reporting results.
In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs. See more
€24.75
€27.50
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A01=Bruce AaronA01=Jack J. PhillipsA01=Patricia Pulliam PhillipsAge Group_UncategorizedAuthor_Bruce AaronAuthor_Jack J. PhillipsAuthor_Patricia Pulliam Phillipsautomatic-updateCategory1=Non-FictionCategory=JNRVCategory=KJMV2COP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 241 x 190mm
  • Publication Date: 27 Jun 2013
  • Publisher: American Society for Training & Development
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781562868093

About Bruce AaronJack J. PhillipsPatricia Pulliam Phillips

Jack J. Phillips PhD is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal Bloomberg Businessweek Fortune and on CNN. Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997 she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting as Distinguished Principal Research Fellow for The Conference Board and as faculty on the UN System Staff College in Turin Italy. Patti has written and edited numerous books and articles on the topics of measurement evaluation and ROI. Recent publications include Measuring the Success of Leadership Development Making Human Capital Analytics Work Measuring the Success of Learning Through Technology Measuring the Success of Organization Development and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance. Bruce Aaron PhD has more than 20 years of program evaluation experience and has presented at international conferences of organizations such as ASTD ISPI SALT AERA FERA EERA AEA and The Psychometric Society. Aaron has authored or co-authored dozens of presentations articles chapters and books including Isolation of Results: Defining the Impact of the Program with Jack Phillips and a chapter for The ASTD Handbook of Measuring and Evaluating Training.

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